helical

At Helical, our mission is simple – to help clients make smarter decisions.

Our Team

  • Charley Hajduk

    FOUNDER, CHIEF EXECUTIVE OFFICER

    Charley has built a strong, multi-disciplined market research career over the past 25+ years. Charley has held several positions at international market research consultancies and her studies covered a wide range of areas, including product innovation, brand health, customer satisfaction programs, segmentation studies, usage and attitude research, communication evaluation, and website development/testing.

    Email Charley

  • Becca Kornet

    MANAGING DIRECTOR

    Becca has been a market research professional for over 25 years. Over the course of her career, she has led quantitative and qualitative initiatives across a wide range of sectors, utilizing a vast array of research techniques and approaches in order to help provide insights to clients and meet their objectives. One of the things Becca most enjoys is taking large amounts of data and boiling it down to its essence, telling a clear and compelling story to clients.

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QUANTITATIVE RESEARCH

We’ve gathered data from more than 100,000 respondents. In the US, our quantitative surveys are conducted nationally as well as within specific MSAs/DMAs; our international research covers Europe, Asia, and Australia.

QUALITATIVE RESEARCH

We’ve moderated around 200 discussion groups and conducted one-on-one interviews with more than 1,000 individuals.

SECTORS

We’ve had the pleasure of working in a multitude of sectors, our two largest being financial services and retail/fashion, followed by business products and services, consumer durable goods, and tourism/attractions.

MARKETS

Our work spans the US and the globe. We conduct qualitative research around the country – nationally for telephone research and in a variety of markets for in-person research.

AUDIENCES

We research a variety of B2C and B2B audiences. Common B2C audiences include consumers, homeowners, students, visitors and subscribers. Common B2B audiences include financial advisors, executives, designers, contractors, decision makers and managers.

  • "Helical brings skills and experience to the table critical to a successful research project: creative thinking, collaboration, attention to detail, executional excellence, responsiveness, and well-articulated findings and insights."

    George Rupp, Managing Director , Walker & Dunlop Investment Partners

  • "When I choose Helical, I know I am going to work with experts in the industry who care about providing compelling data than can drive action and results."

    Director of Strategic Initiatives, Consumer Durable Goods

  • "Whether long-term, high-profile strategic initiatives or low budget ad hoc tactical surveys, Charley has always shown the same level of commitment, rigor, and thought leadership. Our team engages Helical Research to take advantage of her expertise in both quantitative and qualitative methodologies."

    Director, Market & Customer Insights, Business Products

  • "I have worked with both Charley and Becca on a number of occasions. They have a very unique way of getting me the information I need under tight deadlines and budgets. I always find their input valuable and have used the research studies we have commissioned as part of our sales pitch, with much success."

    Senior Vice President, Retail Brand Management

  • "Helical Research is a trusted partner not only for their research expertise but also for their judgment, integrity, and energy."

    Marketing Research, Financial Services