The Incubator

Business growth doesn’t just happen by doing all of the right things, it happens by doing the right things and linking them. The Incubator’s proprietary BrandLinking framework enables companies to transform and grow.

Our Team

  • Megan Lavender

    BUSINESS STRATEGY

    Since 2007, Meg has founded, invested in, and served as strategic advisor to a number of businesses with a focus on tech, finance, real estate and health care. Meg loves steering the direction of the Incubator’s thriving brand strategy business, while indulging her passion for entrepreneurial thinking and great creative.

    Email Megan

  • Tim Price

    BRAND STRATEGY

    Tim’s obsession with strategy, creativity and writing hasn’t diminished after thirty years as a practitioner of the craft. He thrives on collaborating with clients and peers, drafting all brand strategy documentation, developing distinctive brand identity systems, putting all of them into practice and, most importantly, seeing companies grow and thrive as a result.

    Email Tim

  • Craig Jacobin

    MARKETING STRATEGY

    Craig is a seasoned marketing activation leader with deep experience in promotional marketing, digital strategy & execution and content development. His ability to embrace the strategic and creative vision of a brand while focusing intently on flawless execution have made him a valued partner for our clients.

    Email Craig

BUSINESS STRATEGY

EXECUTIVE DEVELOPMENT

  • Values-Based Leadership

  • Core Statements

  • DEI Brand Integration

CORPORATE EVOLUTION

  • Market Category

  • Differentiation

  • Product Positioning

BUSINESS DEVELOPMENT

STRATEGY

  • Brand Workshop

  • Research

  • Brand Story & Strategic Brief

DESIGN

  • Brand Identity

  • Brand Platform

  • Brand Guidelines

BRAND ACTIVATION

LAUNCH

  • Launch Campaign & Event

  • Online Presence

  • Corporate Assets

PROMOTE & SUPPORT

  • New Campaigns

  • Sales Assets

  • Account Based Marketing

  • In-Bound Marketing

  • Reporting & Optimization

  • In-Housing and Ongoing Expertise

Our Clients

  • "Incredible! $25 million and 500+ new leads...I was not expecting results to pop this quickly. What a great campaign!"

    Diana Keary, SVP, Head of Marketing, Griffin Capital

  • "They stood out beyond other agencies and immediately established themselves as an essential extension of our marketing team."

    Torrey Loper, Senior Product Manager Marketing, Edwards Lifesciences

  • "They helped strengthen existing relationships and facilitated hundreds of interactions with brand new potential clients. Very impressive."

    Jay Frank, Chief Operating Officer, Cantor Fitzgerald Investment Management

  • "They did a great job repositioning our brand and worked seamlessly with our team, providing an end result that everyone immediately embraced."

    Bert Selva, President/CEO, Shea Homes

  • "They deliver as promised! Quality content, data-driven insight, and 200+ qualified leads in the very first week."

    George Rupp, Managing Director , Walker & Dunlop Investment Partners